WE ARE A
HIGH-END CREATIVE PRODUCTION STUDIO

With a focus on data we create infinite personalized content and with the help of leading martech solutions we deliver it in the right context to the right person at the right moment.

THE NEW MARKETING AGE

Maybe today it is not one big idea anymore, but many big ideas and maybe along the customer journey there are plenty of occasions where broadcasting an advertising idea does less good than a personalized service asset.

We are not talking retargeting banner ads here; we are talking advanced martech solutions that enable brands to have real one-to-one dialogues with their target groups across all channels and platforms. That requires new organizations, new processes, new tools, new thinking, and, yes, new partners.

Here we are.

datataskscreativecreativestrategy

DIGITAL PRODUCTION
DESIGN TO AUTOMATION

Turn device
for better view
damdspdmpmediaadtechanalytics

CREATIVE

When everybody is using the same standardized platforms and technologies what serves to differentiate a brand from its competitors? Creative excellence.

But we want more. Our team has won everything from Cannes Lions to Black Pencils. And as we aim to continue winning we strive for creative excellence in everything we do.

Creative thinking and creative solutions. And if sometimes those are still advertising solutions, then why not?

Whether the next service idea or the UX of the car visualizer, everything has to be as excellent as possible.

CREATIVE

When everybody is using the same standarized platforms and technologies what does serve the brand to differentiate from their competitors. Yes, creative excellence.

Creative thinking and creative solutions. And sometimes those are still advertising solutions, why not?

But we want more. Our team has won anything from Cannes lions to black pencils. And why we aim to continue winning those we strive for creative excellence in anything we do.

The next service idea or the UX of the car visualizer, anything has to be as excellent as possible.

PRODUCTION

Ever wondered how to shoot images like this?

You don’t – you compose them.

You can combine real shoots with CGI.

Or manipulate the surrounding, the motive or the light.

You can build up tension and performance.

Or even create everything from scratch.

Ever wondered how to shoot images like this?

You don’t – you compose them.

You can combine real shoots with CGI.

Or manipulate the surrounding, the motive or the light.

You can build up tension and performance.

Or even create everything from scratch.

Can you do this once or many times? And can you keep the best quality possible?

We do not produce single digital assets anymore. To us assets are the assembling of atoms. Those atoms are films or pictures, backgrounds and landscapes, headlines and price tags, logos and legal copies. And product shots of course. So millions of configurations are possible in real time.

This comes without any compromise in quality. We produce content through a combination of world-class handcraft and automized workstreams.

Yes, that is real.

DATA & MEDIA

Media used to be a business of buying power. Clients’ consolidated budgets enabled media agencies to be in the position to bargain massive discounts with the big media companies. Parts of those discounts were passed on to the clients; parts went into the pockets of the media agency.

Clients were happy; big discounts made them avoid the question of whether it really always was the best radio station or the best media plan. And they didn’t know about cashback and other hidden costs.

Traditional Media Planning

StrategyResearchStudyPersona
Prospects& Leads3rd Party media

That has changed. Media
today is a data business.

In the digital area you do not pay for advertising space or time anymore; you pay for data, for customers, even for success. This means real-time bidding, programmatic buying.

But what good does that do if your assets are still produced in a linear way? Why not assemble assets in real time? Make the most of your media plan by using reversed funnel planning.

Reverse Funnel Planning

Existing prospects in 1st party omp to be engagedNew audiences in 3rd Party mediaExisting clients in 1st party crm at point of repurchaseRequired leads
Modelling and propeensity scoring of customers
ending lease/#years ownership usage/lifestage etc.
Lookalike modelling (LAL) to find
audiences to bring into the funnel
Modelling and propensity scoring of prospects
likely to convert in each model.
Clear understanding of Conversion Rate %
benchmarks by model and customer type
Sales planning
Existing prospects in 1st party omp to be engagedNew audiences in 3rd Party mediaExisting clients in 1st party crm at point of repurchaseRequired leads
Sales planning
Breakdown the sales task to focus
marketing on best value returns

ABOUT

René Staud is probably the most famous car photographer in the world. And beyond just taking beautiful shots of car legends he is an innovator by heart. His Magic Flash did become the industry standard. René is a publisher; his books are available around the globe. He is capable of many things but one: he cannot stand still.

This is written into the DNA of Staud Studios. His sons Patrick and Pascal are continuously developing their father’s studio into a leading digital production agency and beyond.

Jobs (M/W/X)

STAUD STUDIOS has been active in the automotive sector for more than 30 years. In the last five of those, the studio has developed to become a full-service communications agency, covering all aspects of the value chain from strategy to conception to execution for all forms of media. Applying the same level of care and innovative thinking with which our customers develop vehicles and mobility concepts, we now nurture and build brands, and work together with our customers to manage all interfaces influenced by the brand.

Interested? We’d love to get to know you!

CLIENTS

Thanks to our extensive experience, we count some of the best names from various industries among our customers.